R2 Innovations is purpose-built by leading edge sales professionals to help tech companies build successful process driven sales programs. We have developed sales cadences and specific processes that have been honed over 100’s of engagements with companies in different stages and verticals.

"Over the past two decades, our professional management and SDR's have helped over 200 tech companies generate over $1 Billion in pipeline at over $500K average per rep. We have experienced reps that make a difference when representing your brand and delivering a pipeline."

  • AI Powered Tech Start-up: Increased revenue by 50% in the first 6 months.


  • Storage and Data Company: $1.6 million in pipeline in 90 days.


  • Fraud Prevention Technology: SDR team targeting Fortune 500 delivered 4 leads a month per rep with an ASP for $1.2 million within the first 90 days of the pilot.


  • Mobile Security Provider: SDR team delivered pipeline to Sales Team and Channel Partners – we recorded 250 leads in our first six months to the direct sales team and over 200 leads for Channel Partners. Forecasted Opportunity increased by 38% in the first 6 months of our five year partnership.

We invite you to talk to our managers and reps before
you make a decision and you will know the difference.

We don’t have “newbies” with no tech stack and selling experience. We have sales professionals who are equipped with sales and tech stack knowledge and understand both the science and art to lead generation. We hit the ground running.

1. We deliver and enhance Prospect Data:
We build custom data sets — targeting your specific ICP (ideal customer profile) — to provide our customers precise, accurate B2B contact data.

2. We help you find your Sales Cadence:
Our team builds a sales cadence based on best practices that drives prospect engagement with personalized sales touches. We route active prospects to your sales team.

3. Work hard and smart, iterate, learn and get into action:
You work the prospect convos that we turn up and we continually refine and optimize. We grow your pipeline, and you win more customers.

4. On-Boarding with purpose:
We kick off new customers with a 90-day Pilot uncovering key prospect segments and what will move them to action.

5. Custom Strategy & Messaging:
We collaborate with your team to build the strategy and write custom messaging for your program. We’ll drive every step of the process for you.

6. Awareness, Interest, Decision, Action:
Our experienced team will begin and a few weeks later the first engaged prospects will start filling your sales teams pipeline. Our team delivers them in your inbox, your CRM or your calendar.

Lead Generation

R2 Provides Solutions for all types of tech companies

Sales Lab & A/B Testing:

We work with start-ups and innovative companies to test messaging, markets, and products. Move fast to learn what
works and then implement. We are a sales lab that uses data and feedback to iterate and find the winning solution.


Already have a prospecting team? No worries! We can run your
process to enhance your output. Or we spin up additional reps as

Comprehensive Reporting:

Track data more accurately with our tech stack and expertise building reports. Frequently we deliver tremendous value in helping optimize the reporting we find many companies with limited “sales ops”.